Disney World just celebrated its milestone 50th Anniversary, but The Walt Disney Company is coming up on its 100th Anniversary next year.
The company was established in 1923, and a century later, it still stands. They’re setting some big goals and planning for the future, and today, we got a glimpse at what those goals are going forward.
According to Variety, Disney CEO Bob Chapek sent out a memo to Cast Members recently to express his gratitude and to address the goals of the company as it heads into its second century.
He starts with a note of thanks to the Cast Members, saying “Thanks to you, we are weathering the pandemic and emerging stronger than ever. Over the last two years, we continued to tell the world’s best stories, reorganized, and accelerated our transformation to better serve audiences and guests.”
He mentions the challenges that many overcame during the pandemic, including working from home, “while managing at-home learning and gaps in childcare.” He also speaks about the challenge of new leadership, noting that he’s thankful for the foundation that Bob Iger laid before his departure from the company.
After recalling the past few years, Chapek moves on, saying “And so I believe our mission for this year is clear: set the stage for our second century, and ensure Disney’s next 100 years are as successful as our first. To do that, we will focus on three pillars.”
The first of the three pillars that he notes is Storytelling Excellence. He mentions that Disney is a company known for its creative storytelling, that those stories “mean something to people.” Chapek shared in the note that in order to encourage collaboration, sharing of best practices, and stimulate cross-studio ideation, he will be establishing a monthly meeting with senior creative leaders to discuss the opportunities they face as a “storytelling enterprise.”
The second pillar mentioned is Innovation. Going back to the beginning, Disney has been an innovative company, and Chapek notes that it “must continue as technology evolves, giving our creative teams new canvases like the metaverse on which to paint.” He hopes that they will continue to be innovative as they strive to bring stories to life in new ways.
And finally, Chapek mentioned Relentless Focus on our Audience as a third pillar on which to fixate. He said, “We are a big company with many constituents and stakeholders, all of whom have a place in our decision-making. But at the end of the day, our most important guide—our North Star—is the consumer.”
Chapek goes on to note that the way consumers want to experience entertainment is changing, largely due to the pandemic and new technology. He added, “We must evolve with our audience, not work against them. And so we will put them at the center of every decision we make.”
The memo ends with a note of optimism about Disney’s future, noting some of the company’s accomplishments. We’re certainly interested to see what happens as we head into the 100th Anniversary, and we’ll make sure to share all the news with you guys along the way.
What would you like to see Disney do for the 100th Anniversary? Tell us in the comments!
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