Grab Your Wands! Harry Potter NYC Has Officially Opened!

Earlier this year, we shared the news that a brand-new immersive Harry Potter shopping experience would open in New York City. Since then, we’ve anxiously awaited its opening date.

©Harry Potter

Well, our fellow witches and wizards, that date has finally arrived, and Harry Potter NYC has officially opened to the public!

Located on Broadway in the heart of Manhattan, this one-of-a-kind store blends shopping with entertainment, immersing shoppers in the wizarding world of Harry Potter in ways that only guests at Universal Orlando and Universal Studios Hollywood have been able to experience.

©Harry Potter

According to CNET, the shop will have some COVID-19 protocol in place to help manage crowds. Guests will enter a virtual queue and will receive a time slot to return and explore the shop themselves.

©Harry Potter

With 15 different themed areas, guests can sip on Butterbeer (which we’re hearing rivals the Butterbeer you get in the theme parks!), snap pictures with one of the many photo ops, and much, much more.

©Harry Potter New York

You can also snack on an assortment of themed treats, like this Hedwig Cupcake sent to us by @georgesandoukas and @Jimmy_farring! The Hedwig figurine is made out of fondant and sits on top of marshmallow frosting and a vanilla cupcake.

Credit: @georgesandoukas and @Jimmy_farring on Instagram

You can also try a Chocolate Frog cupcake, also sent to us by @georgesandoukas and @Jimmy_farring! We’re hearing that a to-go window and outdoor patio will open later this summer outside where guests can order everything from the shop!

Credit: @georgesandoukas and @Jimmy_farring on Instagram

We also have a first look at some of the merchandise you’ll be able to take home with you after shopping at Harry Potter NYC. Our friends George and Jimmy spotted a couple of wands, including the Elder Wand…

Credit: @georgesandoukas and @Jimmy_farring on Instagram

…and Ron Weasley’s wand!

Credit: @georgesandoukas and @Jimmy_farring on Instagram

The shop also has an interactive scavenger hunt for shoppers to participate!

Credit: @georgesandoukas and @Jimmy_farring on Instagram

Guests are given a map when they enter the store and you search for nine items across the shop’s three floors that will give you “Enchanted Keys.” Guests are asked to download the Harry Potter Fan Club App to interact with the scavenger hunt items and unlock the keys.

Credit: @georgesandoukas and @Jimmy_farring on Instagram

Once you locate all nine items, you get a souvenir pin to take home with you!

Credit: @georgesandoukas and @Jimmy_farring on Instagram

There are also a number of other authentic props from the film on display, including wands, Tom Riddle’s diary, Rowena Ravenclaw’s diadem, a Golden Snitch, Harry’s Firebolt broomstick, and so much more! So grab your wands and head over to 935 Broadway to check this incredible store out for yourselves!

Click here to read more about Harry Potter NYC!

Are you planning on visiting Harry Potter NYC soon? Let us know in the comments!

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