DISNEYLAND AT 70: Jack Lindquist Went From Sweaty Bystander To Disneyland’s First President

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Jack Lindquist had the opportunity to walk around Disneyland a few weeks before opening day as a representative of Kelvinator, which was one of Disneyland’s many corporate sponsors. He began his self-guided tour by walking out to Town Square, where he saw the railroad station, the opera house, a fire station, and City Hall, all nearing completion. His eyes then glanced at a large department store, called The Emporium, then the Upjohn drug store, the Kodak photo shop and the Carnation ice cream parlor. Then he looked straight up Main Street USA in awe “of a real fairytale castle under construction,” he said. “At that moment, I realized that this Disney guy wasn’t building some nickel-and-dime amusement park. This was an entirely new concept in entertainment. It was damn exciting.”
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Disney Dollars Were The Brainchild Of Disney Marketing Guru Jack Lindquist

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The Disney Dollars initiative was the brainchild of Disney Legend Jack Lindquist, who was among other things, a marketing genius. He joined the Disney fold in 1955, working in Disneyland’s marketing department, where he dreamed up some of the park’s most famous promotions, including Grad Nites, Vacationland Magazine, The Magic Kingdom Club and the Disneyland Ambassador Program. “I got the idea for Disney Dollars by reading the financial pages,” Lindquist said. "It dawned on me that Disneyland was big enough to have its own currency."
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