NEWS: Mr. Potato Head Will NOT Change, Despite Rebrand

Yesterday, Hasbro announced that Mr. Potato Head would be getting a total rebrand.


This rebrand will include a new, non-gendered Potato Head family with 2 large bodies, 1 small body, and various accessories. Kimberly Boyd, a Hasbro senior vice president, stated, “The way the brand currently exists — with the ‘Mr.’ and ‘Mrs.’ — is limiting when it comes to both gender identity and family structure.” However, the classic Mr. Potato Head will NOT change.

The “Create Your Own Potation Family” line will arrive this fall, and Hasbro hopes it will allow kids to “represent their own experiences.”


But the company has announced that Mr. Potato Head would remain. While the Potato Head brand and logo are dropping the “Mr.,” Mr. and Mrs. Potato Head will still be available to purchase.

We can see that modified logo on the packaging, while the name of the individual products still shows Mr. and Mrs. Potato Head. It looks like the Potato Head Family line may be in addition to the classic couple, not as a replacement.

©Jonathan Hordle

We’ll keep you posted with more Potato Head updates. Stay tuned to AllEars!

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