DISNEYLAND AT 70: Jack Lindquist Went From Sweaty Bystander To Disneyland’s First President

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Jack Lindquist had the opportunity to walk around Disneyland a few weeks before opening day as a representative of Kelvinator, which was one of Disneyland’s many corporate sponsors. He began his self-guided tour by walking out to Town Square, where he saw the railroad station, the opera house, a fire station, and City Hall, all nearing completion. His eyes then glanced at a large department store, called The Emporium, then the Upjohn drug store, the Kodak photo shop and the Carnation ice cream parlor. Then he looked straight up Main Street USA in awe “of a real fairytale castle under construction,” he said. “At that moment, I realized that this Disney guy wasn’t building some nickel-and-dime amusement park. This was an entirely new concept in entertainment. It was damn exciting.”
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Disney Dollars Were The Brainchild Of Disney Marketing Guru Jack Lindquist

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The Disney Dollars initiative was the brainchild of Disney Legend Jack Lindquist, who was among other things, a marketing genius. He joined the Disney fold in 1955, working in Disneyland’s marketing department, where he dreamed up some of the park’s most famous promotions, including Grad Nites, Vacationland Magazine, The Magic Kingdom Club and the Disneyland Ambassador Program. “I got the idea for Disney Dollars by reading the financial pages,” Lindquist said. "It dawned on me that Disneyland was big enough to have its own currency."
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MY FAVORITE THINGS ABOUT DISNEY: My Main Street Friends

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During my 45-plus years of covering the wonderful world of Disney, I’ve had the distinct honor of striking up relationships with a good number of Disney’s more prominent cast members, whose careers are memorialized on windows along Main Street USA in California, Florida or France. Whenever I return to a Disney park, I make sure to renew acquaintances with my Main Street buddies.
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Disney Dollars discontinued at Walt Disney World and Disneyland

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The Orange County Register confirmed Thursday that Disney Dollars will no longer be sold at Walt Disney World or Disneyland after today, May 13. The California newspaper cited a statement from a Disneyland spokesperson, although The Walt Disney Co. did not make an official announcement. There is no expiration date on Disney Dollars, so bills that already have been purchased still can be used. NOTE: A cast member at Guest Relations at Disney Springs said that location will still sell Disney Dollars on Saturday, if they still have some.
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Disney Dollars – A Pocketful Of Pixie Dust

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Imagine you are at the Happiest Place on Earth with a pocketful of cash! What could be better? How about being at the Happiest Place on Earth and that pocketful of cash has pictures of your favorite Disney characters! You have a pocketful of Disney Dollars. How cool is that? It’s almost like a pocketful … Continue reading "Disney Dollars – A Pocketful Of Pixie Dust"
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