Disney Dollars Were The Brainchild Of Disney Marketing Guru Jack Lindquist

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The Disney Dollars initiative was the brainchild of Disney Legend Jack Lindquist, who was among other things, a marketing genius. He joined the Disney fold in 1955, working in Disneyland’s marketing department, where he dreamed up some of the park’s most famous promotions, including Grad Nites, Vacationland Magazine, The Magic Kingdom Club and the Disneyland Ambassador Program. “I got the idea for Disney Dollars by reading the financial pages,” Lindquist said. "It dawned on me that Disneyland was big enough to have its own currency."
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Four Walt Disney World Attractions We Miss The Most

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During Walt Disney World's existence, many park attractions have come and gone, sadly sinking into the dust bin of Disney lore, replaced by newer rides using more advanced technology and different storylines. Some attractions became tired and outdated but were spared demolition with upgrades and refurbishments. Here are the four attractions from each Walt Disney World park we miss the most.
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