LAKE BUENA VISTA, Fla. – A stylish boutique with designer flair and eclectic offerings becomes a premier shopping spot at Downtown Disney Marketplace with the March opening of TrenD. The urban-inspired Walt Disney World specialty store is a one-of-a-kind, hip destination for fashion-conscious shoppers seeking trendy apparel and novel accessories.

“This unique environment, filled with textured fabrics, new silhouettes, and whimsical art and design allows us the opportunity to push the creative envelope as it relates to fashion and our characters,” said Mark Perrotta, director of Product Development and Design. “Our guests continue to respond to trend merchandise and novel products that they can’t purchase at home. TrenD speaks to what is happening today with a blend of vintage and hip with stylized Disney influences.”

Offerings include organic loungewear, embroidered handbags, jeweled sunglasses and trendy accessories set among stylish art and unique furnishings. The eclectic environment offers a raw and unfinished feel with jeweled chandeliers, distinct fixtures and mod furnishings.

Much of the merchandise will not be available anywhere else at Downtown Disney. Designers such as Kidada Jones, Tarina Tarantino and Roxy will showcase their artistry – blending it with Disney-inspired creations.

“With its exclusive product lines and new environment, we think TrenD will complement the existing merchandise offerings at Downtown Disney,” said Perrotta.

TrenD is in a 2,500-square-foot venue near Pin Traders and Once Upon A Toy. The space previously was used by Summer Sands.