There’s no such thing as too much Disney, especially in Orlando!

Arguably the center of the Disney universe, Orlando hosts four major Disney Parks, where you can find some incredible Disney souvenirs. Well, it looks like Disney fans have a NEW spot to visit near Disney World, as The Florida Mall is home to a brand-new store that is going to offer an entire floor of Disney merchandise!
On August 28th, we were invited to check out the new Primark store at The Florida Mall in Orlando for a sneak peek at some fantastic offerings!

Serving as Orlando’s first-ever Primark location, The Florida Mall’s store is two stories, with one floor dedicated entirely to Disney merchandise.

Based in Ireland, Primark sells fashion, home, and body goods, but its new Disney floor is a first.
According Primark,
“The two-story store will have an entire floor dedicated to its Disney fans, with Disney product ranges including Walt Disney Animation Studios’ The Lion King, in celebration of the animated film’s 30th anniversary, Disney’s Lilo & Stitch, Disney’s Mickey Mouse and Minnie Mouse, and much more. With the store close to Walt Disney World Resort, Primark’s Disney destination will serve as a one-stop-shop for all Disney fans, offering a broad array of apparel and accessories featuring shoppers’ favorite Disney characters at amazing prices. The fantastic store setting also provides ample photo opportunities for Disney fans who will love the not-to-be-missed in-store experience.”
And when they say this whole floor is dedicated to Disney, they MEANT IT! Seriously, this floor is massive, and there is Disney merchandise as far as the eye can see! We saw tons of displays themed to specific characters such as Mickey & Minnie…

…Stitch…

…Marvel…

…and The Lion King!

There was so much to explore up here, it almost felt a little overwhelming, so be sure to allow yourself PLENTY of time to explore!

And on the other floor, you’ll find tons of other essentials that you may need for your Disney World trip that AREN’T inspired by Disney! There’s something for everyone here.

We loved looking around the store and are so excited that it’s NOW OPEN to guests! The Florida Mall’s Primark is the second Florida location and 26th U.S. spot. It officially opened on August 29th at 11AM and can be found across from the American Girl store.

From August 31st through September 1st, the store will celebrate its opening with illustrators, performances, and food trucks, so be sure to check it out this weekend! We’ll keep you posted on all the latest Disney and Disney merch news, so stay tuned right here at AllEars!
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Are you excited for a new way to get Disney souvenirs? Share your thoughts in the comments below!
Disclosure: We were invited by Primark to attend their media event for the opening of The Florida Mall location. This did not affect our reporting of the event — our opinions are our own.
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