In a media event associated with the Electronics Entertainment Expo (E3) this week, Disney Interactive released new footage of their upcoming release Disney Infinity: A video game in which real toy figures encode virtual Disney characters for play in both pre-set and user-designed environments.

The starter pack comes with three figures–Mr. Incredible, Sully, and Captain Jack Sparrow.

Each figure comes with their own appropriate environment and story-driven game, which, when finished, allows the player to unlock various assets for use in the “toy box” mode. In this mode, the players can build their own worlds, using characters, buildings, vehicles, etc., from any of the available franchises, interweaving them as they please.

Figures can be purchased in three-packs, or individually. In addition, there are discs that you can layer on to add different powers to a given character, or new environmental assets.

While the game can be played singly, it seems clear that a great part of the game is the interaction players can have with each other, particularly in either fighting or competing in different games and races they can personally design.

The newest figures capitalize on the upcoming Disney film The Lone Ranger. This, along with the utilization of the Monsters University environment, shows the versatility of the platform as far as being able to keep up to date with future Disney properties.

The starter pack is currently available for pre-order online, with release scheduled for August 18, 2013.