A ceremonial groundbreaking for an AVATAR-inspired land at Disney's Animal Kingdom was held January 8, 2014. On hand were George Kalogridis, president of Walt Disney World Resort; Meg Crofton, president of Walt Disney Parks and Resorts Operations, United States and France; Tom Staggs, chairman, Walt Disney Parks and Resorts; a Na'vi (character from AVATAR); Jon Landau, AVATAR Producer; Bruce Vaughn, chief creative executive of Walt Disney Imagineering; and Joe Rohde, creative executive, Walt Disney Imagineering.