News & Updates for Disneyland Resort, History

Jump to News for:  
Showing All: Show only News

Disney Dollars Were The Brainchild Of Disney Marketing Guru Jack Lindquist

Posted on by Chuck Schmidt
The Disney Dollars initiative was the brainchild of Disney Legend Jack Lindquist, who was among other things, a marketing genius. He joined the Disney fold in 1955, working in Disneyland’s marketing department, where he dreamed up some of the park’s most famous promotions, including Grad Nites, Vacationland Magazine, The Magic Kingdom Club and the Disneyland Ambassador Program. “I got the idea for Disney Dollars by reading the financial pages,” Lindquist said. "It dawned on me that Disneyland was big enough to have its own currency."
2 Comments

runDisney’s 2025 Dopey Challenge: On The Outside Looking In And Loving Every Minute Of It

Posted on by Chuck Schmidt
It was during this time that I began yearning to be out there with the other competitors. I missed the camaraderie shared among runners, the thrill of hearing people cheering for you along the course, and the adrenaline rush and sense of accomplishment you get when crossing the finish line. But knee replacement surgery in February of 2024 had me sidelined. For the first time, I was on the outside looking in … and loving every minute of it. I couldn't have been more proud of my daughter.
One Comment

Re-Imagined Country Bear Musical Jamboree Is a Much-Needed Upgrade

Posted on by Chuck Schmidt
The Country Bears recently underwent a much-needed refurbishment and my first reaction was: What took so long? Yes, the gregarious, tuneful bruins are wearing new, more colorful costumes and, yes, the script for the show has been rewritten, but to me, the biggest change is the music. After all these years, the powers that be at Disney finally decided to use classic Disney movie songs throughout most of the show.
One Comment