At the Sixth Annual Global Tech & Data Showcase, Disney unveiled new solutions to power its advertising and showed how “AI, insights, and automation — paired with premium content — are driving real impact for marketers.”

Rita Ferro, President of Global Advertising at The Walt Disney Company, stated that “Advertisers are raising the bar for both accountability and innovation, seeking impactful ways to align with quality storytelling and data-led solutions that drive meaningful business results.” Disney brings together its world-class storytelling with technology that can connect brands with customers at scale.
Executives such as Dana McGraw (SVP, Data and Measurement Science), Erin Teague (EVP, Product Management), Jamie Power (SVP, Addressable Sales), and Tony Donohoe (EVP, Advertising Platforms) took the stage to discuss the future of technology at Disney. Disney will introduce a new video generation tool designed for advertising. The tool will allow brands to “create high-quality, CTV-ready commercials using existing brand assets and guidelines.” Disney also talked about a new AI-powered internal tool. With this tool, the planning process with Disney is made faster and easier. The AI-powered tool will capture objectives, audience intent, timing, and constraints to “focus on strategy and collaboration, rather than setup.”

Disney executives also discussed Disney Compass, which was launched last year. This technology “brings together planning, data collaboration, and measurement into a single, connected experience — now supporting campaigns across the U.S. and LATAM, with EMEA coming up next.” The tool provides a unified view of brand performance, with category benchmarks and AI-powered summaries. These summaries will highlight key learnings and identify new opportunities for advertisers.

Also, Disney will be bringing vertical video to Disney+ in the United States this year. This comes after a successful launch of “Verts” on the ESPN app. These vertical videos on Disney+ will provide a more “personalized, dynamic experience that reinforces Disney+ as a must-visit daily destination.”

We are always on the lookout for the latest Disney news, so stay tuned to AllEars for more!
Disney Just Received a HUGE Honor from TIME Magazine
What do you think about these announcements from Disney? Let us know your thoughts in the comments!

Trending Now
We played Hide & Seek in Disney Springs, and you can find out who won...
You can't miss this LEGO sale at ALDI!
Something very fun is happening at this Disney hotel on May 5th, and it includes...
Take advantage of these Bluey souvenir deals while they last!
Disney World has just revealed ticket prices for 2027!
A brand-new theme park is about to attract guests from all over the world with...
This Disney World hotel perk is coming back next year.
Even this mega-popular ride could use some tweaks.
We tested three of the most popular walking shoes guests show up in (Hoka Clifton...
If you're going to rope drop Magic Kingdom, hit up these rides first.
The best Loungeflys for May.
Disney may have scrapped a major plan!
Disney World has confirmed these hotel perks for 2027.
If you collect Minnie ears, you'll want to follow these new rules!
This Disney park survival kit is for everyone who forgot to pack for heat, rain,...
If you are looking for a Mother's Day gift for the Disney Adult in your...
10 changes are coming to Disney World this May!
There are three new perks coming to Disney World hotels this summer!
BoxLunch just dropped a batch of retro-feeling Disney Loungeflys, and I fear they were made...
There are new flower LEGO sets coming to ALDI tomorrow!