What Should Disney Do With The Marvel Brand And Characters?

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My recent blog about Marvel merchandise beginning to show up in Walt Disney World shops generated some great and passionate responses; both pro and con. In case you missed it, here’s a link to that blog: Marvel Comics Merchandise in Walt Disney World Shops. All the comments got me to thinking: what should Disney do … Continue reading "What Should Disney Do With The Marvel Brand And Characters?"
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Marvel Comics Merchandise in Walt Disney World Shops

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As you may know, in August of 2009 the Walt Disney Company announced their plan to acquire Marvel Comics for $4 Billion dollars. Marvel comics has over 5,000 different characters, some of which are: Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor. Marvel’s appeal to Disney was the fact that many of their … Continue reading "Marvel Comics Merchandise in Walt Disney World Shops"
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