UPDATE on Walt Disney Imagineering and AI

There has been a lot of back and forth on how Walt Disney Imagineering will use Artificial Intelligence (AI)  in its work.

After a deal with OpenAI fell through a few months ago, we hadn’t heard any updates on this subject until now.

According to Variety, Disney Imagineering has officially shared a statement on how they are planning to use AI moving forward. The Imagineering Research & Development unit is now using Adobe’s Firefly Foundry. This is the commercial version of Adobe’s AI model and is designed to protect a brand’s intellectual property.

The protection of intellectual property has been extremely important to Disney as it ventures into the world of AI. In fact, they are currently in court with several other AI companies over copyright infringement.

Disney has announced it will use Firefly Foundry to create 2D concept art, 2D renderings, and 3D prototype models. And they have started by using movies such as Frozen, Cars and Lilo & Stitch, to turn sketches into these prototypes and renderings.

According to Kyle Laughlin, Walt Disney Imagineering’s senior vice president of R&D, technology and engineering, “Our work with Adobe lets us bring Disney stories and characters to life in our Parks faster, and with the emotional quality our guests expect.”

Hannah Elsakr, Adobe’s vice president of GenAI New Business Ventures, also shared,  “As the teams at Imagineering build new experiences for fans around the world, our tools and workflows will provide a creative foundation to explore bolder ideas and make the best ones a reality.”

We are interested to see how this relationship between Disney Imagineering and AI plays out in the future, and we will make sure to keep you informed of any news. So stay tuned with AllEars so you never miss anything!

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What do you think of Disney Imagineering’s partnership with AI? Let us know in the comments!