Disney and Whirlpool Corp. Announce New Partnership

Disney and Whirlpool have partnered together to name Whirlpool as the Official Kitchen and Laundry Appliance of Walt Disney World Resort and Disneyland Resort.

Whirlpool and Disney have Partnered ©Whirlpool

This partnership means Whirlpool’s lines of kitchen and laundry products, such as refrigerators, dishwashers, ovens, cooktops, microwave ovens, clothes washers and clothes dryers will now be in select Disney Vacation Club Villas at Walt Disney World Resort and Disneyland Resort.

You’ll also see Whirlpool appliances on the Culinary Stage for cooking demonstrations at Disney World‘s Epcot International Food & Wine Festival and Disneyland‘s California Adventure Food & Wine Festival.

Plus, Whirlpool will work with the Disney Digital Network to create new custom food and cooking-based content that will be distributed through Disney’s digital networks and properties.

“As a leader in their industry, Whirlpool is a household name that has been helping consumers care for their families for over a century,” said Carlos Castro, vice president of Disney Corporate Alliances. “Introducing Whirlpool’s thoughtfully designed appliances into our Disney Vacation Club properties will give Guests the perfect opportunity to experience Whirlpool products first-hand.”

“As one of the world’s most beloved brands, Disney offers the perfect platform for our leading brands to better connect with consumers across the country,” said Rob Sundy, senior director of brands for Whirlpool Corporation, North American Region. “We look forward to bringing our purposeful innovation to these iconic Disney destinations.”

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