In celebration of Mickey’s 90th Citizen Watch, which entered into a strategic alliance with Disney earlier this year, will debut nine Mickey watches to mark Mickey’s 90th birthday.
In addition to the new watches, Disney has officially unveiled Citizen branded in-park clocks at both Walt Disney World and Disneyland Resort.
New In-Park Clocks Unveiled
The newly unveiled Citizen in-park clocks are featured throughout both Magic Kingdom at Walt Disney World and Disneyland Park and California Adventure at the Disneyland Resort, including the two iconic clocks on Main Street U.S.A.
All clocks showcase the Citizen logo along with whimsical designs that coincide with the lands and attractions in which they reside.
Inside Disney World‘s Magic Kingdom, Citizen clocks can be found on Main Street U.S.A., at the Town Square Theater and at the Fastpass+ entrances for Dumbo The Flying Elephant, Enchanted Tales With Belle, Mad Tea Party, Princess Fairy Tale Hall, The Barnstormer, The Many Adventures of Winnie The Pooh, Under The Sea – Journey of The Little Mermaid, “it’s a small world”, The Haunted Mansion, The Magic Carpets of Aladdin, Jungle Cruise, Pirates of the Caribbean, and Big Thunder Mountain Railroad.
At the Disneyland Resort the clocks are featured on Main Street U.S.A., at the Fortuosity Watch Shop, on Mark Twain Riverboat dock, at the Haunted Mansion, and the Fast Pass entrance of Grizzly River Run.
Citizen also sponsors the printed “Time Guides” in the parks.
New Mickey Watches Honor his 90th
Citizen will launch its celebratory line for Mickey’s 90th with nine watches in March 2019. Each watch features the iconic figure of Mickey and the collection spans two sizes, 29.5mm and 40mm.
Inspired by Citizen’s best-selling silhouettes, the entire collection ranges from $295 – $475 and will become available for purchase via citizenwatch.com at the end of March 2019.
New Citizen Ads Feature Disney Music
Those of you with a keen ear may notice in the most recent advertisements for Citizen are using iconic Disney music. Paying homage to the Disney classic, Alice in Wonderland, the new commercial features a reworking of the iconic song ‘I’m Late’, as sung by the White Rabbit.
The global television spot features the famous White Rabbit along with several hidden references to the classic film. The commercial can be seen globally in two 15 second versions and two 30 second versions starting this fall. Each year, Citizen will continue to celebrate their strategic alliance with Disney through the use of an iconic Disney tune for strategic advertising purposes.
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