Disney’s marketing campaign for Marvel super heroes focuses on inclusiveness

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Disney Consumer Products and Interactive Media (DCPI) has announced a new campaign designed to appeal to all types of buyers: “Marvel Heroes Come in All Sizes.” Of course, from a business standpoint, this kind of marketing strategy is important to appeal to a wide range of consumers for the variety of cool Marvel products in … Continue reading "Disney’s marketing campaign for Marvel super heroes focuses on inclusiveness"
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Disney movie review: Marvel Studios’ Doctor Strange

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I didn't expect to like Doctor Strange as much as I did mainly because I don't feel a personal connection to the Marvel Studios superheroes the way many comics fans do. But that was precisely what made the movie so good: a film-goer like myself could get caught up in the story -- and the thrilling way it was translated from a comic book -- without needing a lot of detailed background for it to make sense and be enjoyable.
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Fall D23 Magazine Celebrates 25th Anniversary of Beauty and the Beast

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The Fall D23 Magazine celebrates the 25th anniversary of Beauty and the Beast with interviews with the cast, composer Alan Menken and many others, as well as stories about how the film has been equally successful in Disney theme parks and on stage. Plus, readers will learn more about the live-action adaptation of the film, coming to theaters in 2017. The issue, exclusively for Gold Members of D23: The Official Disney Fan Club, also features a Fall TV Preview; an exclusive interview with Benedict Cumberbatch about his upcoming Marvel film Doctor Strange; a look at how Disney Theatrical Group creates spectacular shows for Broadway and beyond; a peek at the creation of Disney's newest princess, Elena of Avalor; and a story focusing on the timeless artwork of Dumbo to toast the film's 75th anniversary.
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