Avengers Campus is opening in Disney California Adventure in 2020. The new land will represent a group of characters that have been around for 80 years and a Cinematic Universe that has raked in $22 billion at the box office from 23 films — with one of those films being the highest grossing film of all time.
We’re left with one question: why isn’t Avengers Campus getting more attention?
It’s not that we don’t know it is coming. The construction wall near the Guardians of the Galaxy Mission: BREAKOUT! attraction has been “advertising” a Stark Industries project since the closing of A Bug’s Land in 2018.
In addition, Avengers Campus received a lot of attention at this year’s D23 Expo in August with its own display on the show floor.
Which brings us back to our original question: where’s the buzz? Where’s the excitement? Where’s the attention?
Comparing this land to a little project known as Star Wars: Galaxy’s Edge it seems strange that this new land is not garnering the same attention and excitement Galaxy’s Edge did before its opening. The concept of the lands is similar — two long-standing film series, two film series with interwoven storylines, two franchises with passionate fan bases, and both lands being home to new E-ticket attractions. So what’s going on?
Are we still distracted by the newness of Star Wars: Galaxy’s Edge on both coasts, and now the opening of the land’s e-ticket attraction Rise of the Resistance?
Maybe it’s the fact there is already a version of Avengers Campus in Hong Kong making Avengers Campus not as unknown as Star Wars: Galaxy’s Edge was to us. We have seen photos of Hong Kong’s ride and land, and therefore can make some educated guesses on what California Adventure’s land will look like.
Or is it the fact that Marvel’s Infinity Saga — a collection of 23 films over 11 years — has come to a close? We know what happens, we’ve even said goodbye to some favorites, and with the dawn of Phase 4 still five months away, we have little to be excited about in the Marvel world.
Perhaps after Phase 4 of the Marvel Cinematic Universe opens on May 5 with the premiere of the highly-anticipated Black Widow film we will see renewed, or just new, interest in Avengers Campus.
Another element Star Wars: Galaxy’s Edge had that Avengers Campus does not have is an element of secrecy. We don’t know the Campus’ exact opening date, but we know what rides will be there as well as the dining options. Plus, Disney was very generous with concept art at the D23 Expo, and in the display with concept models, and more.
Without an element of secrecy and with the Infinity Saga coming to a close perhaps the want for more information is not there this time around. Galaxy’s Edge debuted before the Skywalker Saga closed in theaters, and we didn’t learn about rides, shopping, or dining options until three months before the land opened.
What do you think? Why is Avengers Campus not getting the attention it deserves? Should there have been more secrecy? Did waiting until the Infinity Saga closed hurt the excitement for the land? Share your thoughts in the comments!
Learn more about Avengers Campus here!
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