Apricot Lane to Join Downtown Disney District

Apricot Lane to Join Downtown Disney District
Fashion boutique features celebrity inspired trends

ANAHEIM, CALIF. April 12, 2011 – Disneyland Resort today announced that fashion boutique Apricot Lane will join Downtown Disney in early June 2011.

“We always look to add unique locations that provide our guests a shopping experience unlike anywhere else ¨C Apricot Lane certainly fits that mold,” said Tony Bruno, vice president of Disneyland Resort hotels and Downtown Disney. “Our guests are going to love the fashion collection Apricot Lane has to offer.”

Apricot Lane, an International Council of Shopping Centers “Hot Concept” award winner, carries an impressive collection of branded fashion apparel, jewelry, handbags, and accessories to create the most current looks at an affordable price. Brands carried include trend-setting lines such as Miss Me, Free People, Vintage Havana, Chaser and Good Works Make a Difference.

“Many of the designer labels found in Apricot Lane are worn by celebrities and seen in the pages of current fashion magazines,” said Founder and CEO Ken Petersen. “We are excited to give Disneyland Resort guests a place where they can replicate those looks.”

Since opening in 2007, Apricot Lane has grown to include nearly 75 franchises in 25 states across the country. The company doubled its size in 2010 alone and continuously appears in Entrepreneur Magazine’s Top Franchise List. With new items arriving almost daily, Apricot Lane is the perfect place to find one-of-a-kind outfits and unique gift items for women of all ages. The store carries a limited number of each item to ensure customers have a sense of individuality when making a purchase.

Apricot Lane joins approximately 50 retail, dining and entertainment venues that comprise Downtown Disney. Also coming to Downtown Disney in June is Sanuk, a footwear shop offering flip flops, surf sandals and other beach footwear, such as their signature yoga mat flip-flops. Earlier this month Blink, a denim-focused pop-up concept, owned by Wet Seal, opened to guests.

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Laura Gilbreath is a native of San Diego, CA. She has been making the trek up Interstate 5 to Disneyland since she was a small child and terrified of talking tikis and hitchhiking ghosts. She and her husband Lee enjoy trips to Disneyland and Walt Disney World, as well as sailings on the Disney Cruise Line.

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