"Frozen" is one of Disney's most successful character franchises ever, but its instant popularity seemed to come as a surprise to the company that struggled to catch up with merchandise, attractions and other ways for fans to interact with the characters. Over the past two-and-half years, Anna, Elsa and Olaf have worked their way into the hearts of children, who could not get enough of "Frozen." Many parents, however, reached their saturation point much sooner.
This week, however, the first attraction based on "Frozen" opened at Walt Disney World, and the excitement drew crowds that were willing to wait in five-hour lines. That's a lot of indulgent parents!