Should Disney special-event merchandise only be sold at the event?

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Special Disney events, such as the Halloween and Christmas parties and park anniversaries, usually mean a new line of commemorative products will be offered for a limited time at the place where the special event is taking place. There is some degree of exclusivity because these items can only be purchased at the events they represent. (Secondary-market sellers are another story.)
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Disneyland Resort Celebrates 60th Anniversary;Announces Million Dollar Philanthropic Program Benefitting Local Nonprofits During Diamond Celebration

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Disneyland marked its 60th anniversary officially on July 17, 2015! Sixty years ago, Walt Disney dedicated his dream project: Disneyland - a land beyond the boundaries of the motion pictures with which he'd made his reputation, a park where families and guests of all ages could be immersed in worlds of fantasy and adventure. As part of its Diamond Celebration, the Disneyland Resort honored 60 years of that dream by announcing "Million Dollar Dazzle" at a ceremony at Sleeping Beauty Castle. Each month during the Disneyland Resort Diamond Celebration, the Million Dollar Dazzle Crew will surprise one or more local nonprofits that exemplify Walt Disney Parks and Resorts' Better Together philosophy with a $60,000 gift, totaling more than $1 million. Girl Scouts of Orange County was surprised with the first gift. The funds will support the organization's Comadres outreach program that helps the Girl Scout experience transcend language and cultural barriers for girls in low-income neighborhoods.
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Diamond Celebration Will Light Up the Disneyland Resort Beginning With Dazzling 24-Hour Event, May 22-23

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A dynamic 24-hour party will kick off the summer and launch the Disneyland Resort Diamond Celebration, May 22-23, as guests enjoy the thrilling premieres of three, new nighttime spectaculars: the glittering "Paint the Night" parade and the groundbreaking "Disneyland Forever" fireworks show at Disneyland Park, plus the new presentation, "World of Color - Celebrate! The Wonderful World of Walt Disney," at Disney California Adventure Park.
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