When I come across a reference to Ranger Rick, the National Wildlife Federation's ambassador, fond memories of my tween years come rushing back when I had the plush version of the raccoon and a subscription to the magazine. Now, he is turning 50 and is appealing to a new generation with initiatives to save the monarch butterfly.
The Federation has a longstanding commitment to bringing back America's monarch butterfly population, which has declined by 90 percent in the past 20 years. It supports the nationwide Mayors' Monarch Pledge, which has so far recruited 300 cities, counties, and towns in the monarch flyway to create more habitat and educate their residents. It also supported the designation of Interstate 35 as a monarch highway.