Coming Home Commercial for Disneyland’s 50th

WALT DISNEY
PARKS AND RESORTS KICKS-OFF FIRST-EVER GLOBAL CELEBRATION WITH GROUNDBREAKING
TV SPOT PREMIERING DURING ROSE PARADE TELECAST

"Coming
Home" Commercial Teases 50th Anniversary of Disneyland

ANAHEIM,
Calif., December 30, 2004 -On Saturday, January 1, Walt Disney Parks and
Resorts will premiere the most creatively elaborate commercial it has
ever produced, launching the marketing and advertising campaign for the
biggest celebration in the history of Disney Parks and Resorts – the "Happiest
Celebration on Earth." This 18-month long, global celebration, beginning
May 5, 2005 , is a salute by all 11 Disney theme parks around the world
(including Hong Kong Disneyland) to the 50th Anniversary of Disneyland.
The commercial debuts during the national telecast of the world-famous
Pasadena Tournament of Roses Parade on New Year's Day.

The 60-second
breakthrough teaser spot titled 'Coming Home' will be presented as a "road-block"
– airing on three major US television networks (ABC, CBS and NBC) during
the first break of the Rose Parade broadcast. When the ad airs on television,
it will also appear simultaneously in streaming video on seven of the
most popular sites on the Internet, including Yahoo! MSN, About.com, Excite.com,
Weather.com and Disney.com.

The teaser
spot reflects a significant departure from the traditional marketing model
employed by Walt Disney Parks and Resorts. It represents the first time
that Disney destinations have embraced a portfolio approach to leverage
the global appeal and the experience of the parks.

"I think
of Disneyland not just as a wonderful physical space, but also as a state-of-mind,"
said Jay Rasulo, president, Walt Disney Parks and Resorts. "Now as
we near the opening of Hong Kong Disneyland in China, we have the Disneyland
concept all over the world, creating a great opportunity for us to produce
a truly global celebration that conveys the international appeal and emotional
equity of the Disneyland concept to connect with our guests."

"We're
always exploring and utilizing new ways to leverage our creative content
and build upon the equity of our franchises," said Michael Mendenhall,
executive vice president of global marketing for Walt Disney Parks &
Resorts. "The Rose Parade, a non-traditional media vehicle, is the
perfect showcase for our spot which will enjoy an enormous audience reach
and generate significant consumer awareness of our incredible anniversary
plans."

The 'Coming
Home' commercial is an emotional call to action to anyone who has ever
made a memory at the Disney parks around the world or would like to visit
for the first time. The spot showcases classic and contemporary Disney
characters (Mickey Mouse, Donald Duck, Goofy, Dumbo, Genie, Stitch, Cinderella,
etc.) as they all strive to make it to an undisclosed locale and once-in-a-lifetime
event from all points of the globe.

The spot
will also debut the innovative technique of rendering the Disney characters
in CGI animation against live-action backgrounds. Such world-famous locales
as the great Pyramids of Egypt, the Golden Gate Bridge, Monument Valley,
Manhattan and the Paris Opera House provide the commercial with its impressive
backdrops.

The spot
also features the first-ever commercial score created by famed film composer
Alan Silvestri. Noted for his musical scores to such hit films as "Lilo
& Stitch," "Forrest Gump" and "Father of the Bride,"
Silvestri recently received a Best Original Song Golden Globe Award nomination
for the song "Believe" from the film "The Polar Express."

"When
composing this piece I looked for something that was celebratory and had
almost an anthem feel because this is marking something historic for Disney
– it's 50 years of bringing their magic to the world," said Silvestri.
"This is the kind of project where my kids will see this and their
friends will see this and it's always great when your kids see dad do
something cool."

Emmy Award
winning actor Kelsey Grammer lends his distinctive voice to the narration
of the commercial. Famed as television's "Frasier," the actor
is also known for his vocal contributions to numerous Disney animated
films.