Disneyland’s Main Street Cinema Now Selling Americana-Themed Merchandise

We are used to movie theaters and cinemas selling refreshments and snacks, but merchandise? That’s not a usual sight. We saw this phenomenon for the first time this past week as we stopped in Disneyland‘s Main Street Cinema.

Main Street Cinema

We knew something was up when we saw this new sign and table outside the theater.

Main Street Cinema

This piqued our interest — Cartoons and Collectibles along with a table showing this year’s Americana-themed merchandise. What’s going on here?

Main Street Cinema

Well, look at that! The lights are brighter in here, and there are various merchandise stands and displays around the cinema. It appears as though the Cinema is now a shop as well!

Main Street Cinema

According to the OC Register, Disney responded to comments and complaints about adding merchandise to this opening day attraction with the following statement:

“We continue to operate Main Street Cinema as a theater and there have been no changes to film showings,…We’re looking at a variety of ways to drive interest in this beloved location.”

A Disneyland spokesperson went on to explain this is one of many options being explored to drive traffic into the theater. A time frame for the retail setting test was not released, and other options being explored were not mentioned either.

What do you think? Will the addition of merchandise draw more people in to this space to enjoy the films or is this one shop too many in Disneyland? Share your thoughts in the comments.

Source: OC Register

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Sarah has built a career in communications and marketing that started when she was the editor of her high school newspaper. She has written for AllEars.net since 2018, and enjoys sharing Disney news and updates with the AllEars community. She's been a Disney fan ever since her first visit to Walt Disney World when she was 5, and has been known to arrange trips around visiting a Disney park!

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