For those of you old enough to remember the VCR’s introduction, you may also remember the battle between VHS and Beta. These were two, non-compatible formats vying for dominance in the VCR world. Today, a similar battle is raging for high-def DVD supremacy – this time between HD DVD and Blu-ray. Paramount, DreamWorks, and Universal have opted for HD DVD while Sony, 20th Century Fox, and Disney have chosen Blu-ray.
To help promote their product, Disney has set up a high-def TV in the “Once Upon A Toy” store in Downtown Disney. Here, movie clips are shown, giving guests the opportunity to see crystal clear pictures and the advantages of Blu-ray. In addition, Disney Blu-ray DVD’s are sold.